Welcome to Buffalo's Idea Lab

i4 Studio is a creative space where new ideas are born and then applied for the purpose of making the world a better place to live, work, and play.


The i4 Studio portfolio

Creativity Training

Teaching you and your team how to integrate creativity into your natural work flow

Problem Solving

Generating new ideas that lead to breakthrough solutions.

Strategic Planning

Helping you to create a vision, and a path to accomplishing your goals

The world needs creators. People willing to contribute something.
Something original. Something inspiring. Something powerful.

Meet the i4 Studio Directors

Vic Nole
Co-Director of i4 Studio and Director of Business Development for the Buffalo Niagara Medical Campus, Inc. Vic is a connector, collaborator, and teacher – trying to advance great ideas, and find opportunities for talented people, for the benefit of our community.

Roger Firestien
Dr. Roger Firestien is the co-director of the I4 Studio and Senior Faculty at the International Center for Studies in Creativity at SUNY Buffalo State.
Dr. Firestien has trained more people to facilitate the Creative Problem Solving process than anyone else in the world.

Stay up to date on all the latest news and session info from i4 Studio