i4 Studio is a hub for Creative Problem Solving

founded by the Innovation Center, powered by the Buffalo Niagara Medical Campus in collaboration with the International Center for Studies in Creativity at SUNY Buffalo State.

i4 Studio was created to stimulate:


The ability to
see new


Applying one’s
passion to do
something creative.


The process of
developing new


creativity to solve
problems that
benefit society.

The Innovation Center

The Innovation Center, powered by the Buffalo Niagara Medical Campus, Inc., is the largest business incubator in Buffalo. It is home to dig, 43North, Z80 Labs, and some of the fastest growing, most successful companies and start-ups in the region.

The Innovation Center provides workspace, education, business services, and networking opportunities to entrepreneurs and young companies in all industry sectors.

The Innovation Center will house i4 Studio, while providing administrative oversight and business development resources.

International Center for Studies in Creativity

The International Center for Studies in Creativity (ICSC) is known around the world for its personally transformative programs that cultivate skills in creative thinking, innovative leadership practices and problem solving skills.

As a part of SUNY Buffalo State, the ICSC is the first program in the world to teach the science of creativity at a graduate level. Their Graduate program includes courses that train students on creative process, facilitation, and leadership. For over 50 years, ICSC is proud to have contributed to seminal research to the field of creativity. ICSC instructors and graduates will lead the educational programming and creative problem solving facilitation services for the i4 Studio.

The i4 Studio Team

Vic Nole

Vic Nole

Co-Director of i4 Studio and Director of Business Development for the Buffalo Niagara Medical Campus, Inc.

Vic Nole joined BNMC Inc., in January 2014. He is responsible for managing the business development program which provides facilities, education, business resources, and networking opportunities to over 120 start-ups, emerging companies, and service providers at three incubators located at 640 Ellicott Street (The Innovation Center), 73 High Street, and 847 Main Street. The business development program helps entrepreneurs to design, launch, and grow new Buffalo companies.

Vic is a connector, collaborator, and teacher – trying to advance great ideas, and find opportunities for talented people, for the benefit of our community.

Sarah Warner

Sarah Warner

Marketing & Communications Associate at the Buffalo Niagara Medical Campus

Sarah’s creative eye and passion for branding and design is utilized in the day-to-day creation, management and implementation of campus-wide outreach initiatives for the BNMC’s core audiences, including patients, visitors, employees and neighboring communities of the Medical Campus.

Sarah joined the BNMC in December 2015, primarily leading the organization’s digital marketing through the management of BNMC’s website, social media and e-newsletter communications. She has a dual bachelor’s degree in public relations and Spanish from SUNY Buffalo State and a master’s in Integrated Marketing Communications from Canisius College. In her free time, she enjoys reading, writing and volunteering in the community.

Dr. Roger Firestien

Dr. Roger Firestien

Co-director of the i4 Studio and Senior Faculty at the International Center for Studies in Creativity at SUNY Buffalo State

Dr. Firestien has trained more people to facilitate the Creative Problem Solving process than anyone else in the world.

Roger has been called “The Gold Standard” of creativity training by his clients which include: Disney, AT&T, Clorox, Los Angeles Times, Farmers Insurance, General Electric, General Mills, Merck, American Hospital Association, Young Presidents Organization, University of California Medical Center, US Air Force, Department of the Treasury, NASA and many more.

Dr. Firestien is the author and co-author of five books. His expert views on creativity have been reported in “Fast Company” and “The New York Times.”

When Roger is not traveling, he lives in Buffalo, New York, and regularly works cattle on the SK Hereford Ranch near Medina, New York.

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