Breakthroughs are born here

Using an Idea Lab, in 15 minutes Clorox solved a problem that had plagued the company for 77 years.

Are you stuck? Do you need a breakthrough? Do you need an entirely new way to look at a nagging business problem? In this program, you bring us your tough challenge and we provide “trained brains” to help you create breakthroughs.

Trained brains are industry experts and graduates of the International Center for Studies in Creativity (ICSC) who are also highly trained in the Creative Problem Solving process. ICSC is known around the world for its personally transformative programs that cultivate skills in creative thinking, innovative leadership practices and problem solving skills. As a part of SUNY Buffalo State, the ICSC is the first program in the world to teach the science of creativity at a graduate level. For over 50 years, ICSC is proud to have contributed to seminal research to the field of creativity. These highly qualified ‘trained brains” will facilitate the creative problem solving process and deliver meaningful results.

We have all been there, we get so deep into a problem that we can’t see our way out. Creative breakthroughs don’t occur when the same people with the same information try to tackle the problem in the same.

We help you look at your challenge from an entirely different perspective and provide you with more ideas they you have ever imagined. We even help you develop a plan for action. We give you lots of options. You pick the best ones.


  • Up to 5 members per company/organization
  • Held in i4 Studio
  • Organization representatives will need to meet with our team to assess their challenges and focus it for the Idea Lab session (1 hour).
  • 3 – 4 hours

Bring one to three of your toughest business challenges to work on.